Webinars for Bloggers 101: Landing Pages
Our post today is all about creating a totally bangin’ landing page for your webinar. We want readers to show up on your page and be so smitten with the design, the promising sneak peek, and the concept of the webinar that they are immediately converted to subscribers.
Ready? Heck yeah, you are! Let’s learn how to create a bangin’ landing page for your webinar!
Why do I need a landing page?
Landing pages are essential to educate your potential subscriber/attendee on what they will receive by attending your webinar. They also inform the public about times, days, and content that will be covered.
There are three essential elements that are combined to make an amazing landing page with high conversions.
The colors you choose, along with any patterns and photos, reflect the branding you have in general as a blogger. It’s important that they match. If your color scheme is recognizable to start with (on your blog), a reader might immediately know who is hosting the webinar and simultaneously either trust or distrust the host, depending on former experiences with said host.
The “copy” of a landing page is just a fancy word for the text or content. It is the primary deciding factor between the reader clicking off or subscribing to your event. The design and the action inducer (the button/registration form) are secondary to this part of our landing page. As we create content for the page, it’s important to include, in bullet points, what will be included in the webinar. Don’t give anything away, but include enough that the reader feels satisfied with what they will be receiving and is comfortable giving their email to you.
In addition to what value they will be receiving in bullet points, go ahead and write some convincing one or two liners that convey to the reader exactly what they’ll be missing if they don’t attend. You don’t want to sound so arrogant that they are turned off by, “If you miss this, you fail at life,” but you also want to convince them to sign up with a phrase like, “This webinar is so action-packed and full of value that missing it would be a crime! I can’t wait to see you there!”
Including a sentence that sounds exactly like something you might really speak is important. “I can’t wait to see you there!” is action-packed, gives a personal vibe, and subliminally states that you’ll see the reader there, suggesting to them that they need to subscribe.
3. Action inducers.
Do you know what a call to action is? It’s a request for your reader to perform some sort of task, whether it be Tweeting something or signing up for your list. Action inducers, such as buttons, forms, or images, need to be crafted carefully to create a sort of feeling within your reader. Do you want your reader to feel enthusiastic? Excited? Curious?
Here is what I put on a lot of my buttons for webinars: “YES! I want in, Allie!” It’s a satisfactory sense of confirmation and completion when they click that link. Other great things to include on buttons are:
- RESERVE MY FREAKIN’ SEAT
- LET’S DO THIS!
- I’M READY TO GROW MY BLOG!
- I’VE BEEN WAITING FOR THIS; SIGN ME UP!
- SIGN ME THE HECK UP!
- I’M TOTALLY IN
- HELL YEAH
And many, many more! Pay attention to what your favorite blogging authorities are putting on their buttons and follow suit. If they’re doing it, odds are it’s successful and carefully chosen to initiate a high conversion rate.
Tip: Including a photo of yourself (and any co-hosts if you have them) can assist in developing a sense of trust between yourself and the reader. Here is a good example:
As you can see, we included a link to each blog, our Twitter accounts, and our photos. This is a great way for the reader to get to know us before committing. This landing page in particular had a fantastic conversion rate of 86%!