The Ultimate Guide to Repurposing Your Blog Content
Here's the truth: lots of bloggers create epic content. And then... it just sits there. On their blog. Without moving. It gains no traction and it doesn't do its job, which is to help build authority. Right? Any person who creates content on their blog is doing it to generate buzz around that particular topic, and most likely to create authority around their name as an expert in this topic.
So what COULD be happening with these blog posts? You could be dismantling them and using them to build authority on other platforms. Sound like a lot of work? It's not; I promise. I'll show you exactly how to rip things apart and use them effectively in this ultimate guide to repurposing your blog content.
Let's do this! *air five*
Related: How to Brainstorm New Blog Content
The Ultimate Guide to Repurposing Your Blog Content
Quick note before we dive in: it's easy to take pieces you've already created and repurpose them, but it's even EASIER to keep these tricks in mind as you CREATE the content, so later, you aren't stuck doing the dirty work of dismantling your blog posts into shareable bits.
Step #1: Compile a list of all your blog posts.
Which ones perform the best? These are the ones you should put into a spreadsheet. Just link to them for now so they're handy-dandy and we'll add more details later. Once you've got this list prepared, start with the first one.
Step #2: Comb through your post to find quotables.
You're an expert. You're awesome. And you're highly quotable. There are little gems all over your content! Pick them out and share them to help with authority-building, buzz-generation, and shares. (Those last two sentences will be pulled from this article to post on social media!)
Place each quote into a document with the title of the document being the blog post name. Also remember to link to it at the top of the doc for EASY reference.
Step #3: Head to Canva. You're gonna need it.
I recommend Photoshop first. Always. But more of you have Canva than Photoshop, so we'll use it for the sake of ease and one less thing to learn. Pull up Canva and open a new social media graphic. (These tend to run 800x800.) Plop your quote into the graphic and customize the heck out of it. Put your logo or URL at the bottom of the graphic. This is IMPERATIVE because if someone shares it, you want them to know where to go for MORE!
Once you've created those graphics, add them into a Drive folder, in the same area you have your spreadsheet with all the links.
Do this for each blog post. When you're done, you've got a database of shareable posts and quotes.
PRO TIP: Create pinnable images (786x1102) with your quotes. This will drive hella traffic from Pinterest onto your blog! Not sure how to get your pins seen? Make sure you read my ultimate guide to Tailwind Tribes that I wrote for Summer Tannhauser's blog.
Step #4: Optimize for Facebook, Twitter, Instagram.
This is the most important part - yes, more important than the graphics. Go to your documents and open one of them. Have a look (in my family we say "looksee") over your quotes. Because each platform has different rules, you'll want to go ahead and optimize each quote into different platform formats. Here's an example!
Quote: Our mindset reflects our core feelings - how we truly see ourselves and how we translate that image into reality.
Your mindset reflects your CORE feelings. It's how we truly see ourselves and how we translate that into REALITY.
How do you work on your mindset? I read on an Instagram the other day that a lady I know had been doing mindset work for 3.5 hours that morning. She said it wasn't typical, but sometimes a complete overhaul is needed.
I'd love to hear your methods and techniques!
In the above example, I expounded upon the quote to make it more conversational and intimate. Facebook is a place to connect with friends, so I wanted to inquire about how THEY do things... how THEY master their mindset... and what THEIR feelings are.
DO YOU WORK ON YOUR MINDSET?
Your mindset reflects your CORE feelings. It's how we truly see ourselves and how we translate that into reality. Crazy, right?
Each and every day, I'm writing out my visualizations, affirmations, and meditating. It's part of my #miraclemorning, and I couldn't #entrepreneur without it! So tell me: What do you do?
In the Instagram example, I used hashtags, a question to OPEN with (because the "see more" on Instagram can CUT OFF your questions if you place them down further), and periods to separate the content. I do this for Instagram and Facebook without fail because it reaaaaaally breaks up my content.
Your mindset reflects your CORE feelings. It's how we truly see ourselves and how we translate that into reality. #mindsetiseverything
All I did for the Twitter quote was add a little hashtag. It's pretty shareable as is. You can also create a very simple white image with black text that is uber shareable with the same quote and post that at another time.
Yes, this requires time. It's a little labor-intensive... however, if you have a VA you can trust, like mine, you can easily ask them to step in and handle that for you. They can even add emojis and schedule out your posts for you! Which brings us to...
Step #5: Schedule your content.
Now that you have all this amazing content (I'm thinking you probably should have 4-6 quotes PER ARTICLE), head over to Buffer or CoSchedule or whatever it is you use for scheduling (or maybe you use different schedulers per platform, like I do) and start scheduling your content.
Remember: formatting is SO important. Make sure there aren't spaces after your sentences for Instagram, otherwise it'll place a line you meant to be below up above with the first line of text. I hope that makes sense... haha. It's kind of hard to explain via text.
Here's a neat tip: it's not against the law to share the same stuff multiple times. Schedule them about two weeks to a month apart so that they aren't repeating in your readers' feeds too much, then you KNOW you'll have that content going out and you don't have to stress over scheduling.
Another tip is to create graphics for each quote and text for each quote so that you can alternate. Share a graphic without text one week and a quote that is just text the next. So easy. :)
I hope this helped! (PS. Sometimes, I organize my content in Evernote instead of Drive... I find it's easier to switch between folders and documents.)