This is going to be a beast of a post because starting your virtual assistant business is NOT something to be taken lightly. I wanted to create a step by step guide for those of you who feel like, "I want to do this but I have no idea where to start!" I know; I've been there.
When I first started, I was like...so...what do I do with hands? It was awkward on every level because I had no direction. But you know what? As soon as I identified my target audience, everything became easier!
1. Identify Your Target Audience
Who will you be serving? For me, it's coaches primarily, but secondarily bloggers. Obviously, all females. Age range is fairly open. They tend to hang out in empowering Facebook groups, so I make my posts there and interact as much as possible.
2. Set Up Your Website
Even if it's just a single-page website on Wix, that's better than nothing! You NEED an area where people can be directed to check out your pricing, your calendar link (we'll get to that in a second), and your specialties.
Be sure to list out exactly the programs you're comfortable working with to get that all out in the open. Your client needs to know that you're good with the programs THEY use. Also be sure to include your best learning method. Are you visual? Do you need a little hand holding? Are you a fast learner? This will help them understand how to work with you better.
Recommendations: Use a Station Seven theme to set up your Wordpress site. I have two Station Seven themes and I'm obsessed with them both.
3. Establish Your Pricing
A nice beginner's hourly pricing would be around $15-$25. You'll have to make some decisions at this point. How many hours will you offer in a package? Will you offer retainer rates? (Retainer simply means they pay a flat price and you are sort of on call to do whatever they need.)
4. Take Nice Photos
Or have them taken. Once I went out and bit the bullet and actually DID it, I felt much better afterward! I HATE having my photo taken so it a was a project I took FOREVER to getting around to accomplishing.
Put these photos on your website. Please don't use selfies. I personally would not hire someone who put selfies on their business page, and I feel that a lot of people are the same. If you HAVE to use your phone, put it on a tripod or prop it up against something to take a picture of yourself in professional clothing or at least a nice shirt.
5. Get Your Face Seen
Every time you write out a post in a Facebook group, include your photo. This will put a face with your name and will start to gain you notoriety in groups where you're active.
6. Make Helpful Posts
After identifying your market, you can easily gear your helpful posts toward them. For me, I would write a post with a title like this: "THREE WAYS COACHES CAN INCREASE THEIR VISIBILITY" and then I'll put in the things I've learned from a VA's standpoint. For you, it might be fashion bloggers, so you'd write "HOW TO INCREASE YOUR PAGE VIEWS AS A FASHION BLOGGER" or the like.
7. Questions to Ask Yourself
How do you want to bill your clients?
Are you going to have a separate bank account? What works best for YOU? I suggest chatting with an accountant to discover the best way to organize your finances.
How will you keep track of who needs to be billed? I suggest using a spreadsheet.
How much time can I effectively dedicate to this?
What are my income goals?
8. Get Productive
Setting up your tasks in a task-management system is imperative. Without it, you won't be able to see the big picture along with the daily tasks. Things will slip through the cracks. You don't want that! I suggest Trello, since it's fun and easy to use. I enjoy working in it and have a team added so my VA can see everything. I also have an accountability partner in there who helps me stay on track!
Facebook is going to be YOUR BEST BET as far as signing new clients goes! If you are at a loss when using Facebook groups to your advantage, check out my pal Miranda's Facebook training: Four Figure Facebook Formula. She's got excellent advice and I've worked with her for a long time. She comes highly recommended!
LeadPages: to help you deliver your freebies to potential clients
ConvertKit: to deliver freebies + keep your ideal clients primed and ready for your services
Trello: to help you stay organized and on task
AngieMakes: to spice up your website and lend it a personal feel
Four Figure Facebook Formula: to enhance your visibility and book hella clients