Sometimes, once you become a VA, you may reach points during the month or year that you'll find your new leads count has been significantly reduced.
What on earth do you do to start gaining momentum again? You frantically start posting in Facebook groups, browsing Upwork, publishing to LinkedIn, creating as many business connections as you can, and eventually, the bars on your mental graph start moving up again. You breathe a sigh of relief as you completely book yourself out for the rest of the month.
Then... the 31st of the month rolls around and your projects for certain clients have been wrapped up, Sally McPeterson doesn't want to sign again, and you're down to two clients who each pay MAYBE $200. You're stumped. HOW did this happen AGAIN?
When you automate your marketing in ConvertKit, you reduce the chance of going cold turkey and having to amp up your marketing techniques routinely. ConvertKit's features allow you to target, retarget, tag, and unsubscribe people automatically so that you're left with some really primed leads for your next VA opening.
Want to know how to do it? Keep reading to learn how to sell out your VA services with ConvertKit.
1. Prime your audience with a freebie.
This freebie should be something very generic but that is easily customized, but somewhat time consuming. This creates a NEED for you to step in and customize the freebie FOR the client. For example:
You've created Facebook ads for a long time and have decided to start offering the service of Facebook ad graphics. You know what sells and what doesn't.
For a freebie, you may want to offer a simple ad graphic that is customizable so that your reader's ears perk up and they think, "Omg. A FREE Facebook ad image?! From this lady who's been working on Facebook ads for a long time and KNOWS what converts?! Yes please!"
You create 2-3 appealing, attractive, flashy ads that are also fairly basic. You also create a guide that goes with them in PDF format. After the instructions, you include a footer (or an entire page ad) that advertises your ability to make them CUSTOM, higher-converting ads using color psychology, high-converting fonts, etc.
2. You place your freebie delivery into a sequence with four or five other emails.
You place that freebie inside a sequence that goes out to the new subscriber over the period of, let's say, 7 days. In the sequence, you include (4-5) emails that allow the subscriber to become a potential client by booking a free call with you or taking advantage of a discounted offering. A neat feature to throw in would be an email dedicated to case studies of your ads performing for clients.
Related: How to Send the Perfect Pitch Email
You've now primed your subscriber. They're aware of your services, they're aware of your capabilities, and they're aware of what is made available to them through your graphics! (More click-throughs or signups = more money in their pocket.)
3. Add link triggers to your fourth and fifth emails to take note of how interested a subscriber is (or isn't) in your services.
Let's be honest: even though most people include a tl;dr at the end of their emails that include links, unless there's a distinct need for what they're offering, that same "most people" won't click on the links.
Let me show you an example.
Although I'm not selling my services in this email, this example will work just fine for now.
You'll see I've included a link that says "click here for a special offer!" I included this link because, should they CLICK it, it tells me (and ConvertKit) that they're interested in becoming a virtual assistant. It doesn't matter if they buy; ConvertKit tags them anyway because I've set up a link trigger to add them to a list of people who CLICKED the link and displayed INTEREST in becoming a virtual assistant. Does that make sense?
PRO TIP FOR LINK TRIGGERS:
Add a VERY specific call to action right before the link. Above, I said "If you're looking to become a virtual assistant" before my link, which queues them to likely NOT click on it if they aren't interested in virtual assistance.
Once I've tagged them, I can choose to send them LTO's or specials that the rest of my list wouldn't have access to. They become a niche within my email list - the select few. These subscribers are primed and clearly interested, but haven't made the leap to purchase your product or service. It's your job to find out why.
4. Your link trigger should add the subscribers to a special list, which you should be emailing semi-regularly.
When you notice the contracts with certain clients beginning to come to an end (potentially two weeks into a month-long contract), start sending out simple emails to your special list that are personal, but fun, with your Book a Call! link in them.
Some great emails I've received that sold services (even though they had a wait list) and made me want to buy them - knowing I'd have to wait - were somewhat like these:
- Case studies with a book a call link
- Video interviews with former or current clients that discuss what you've done for them
- Emails about a personal victory the assistant achieved because of working with clients
- Click-baity emails with subject lines like, "5x Your Instagram Following in 30 Days" (with an offering inside to get on the waitlist to hire you, should you be an Instagram specialist) - I tend to stay away from click bait but I understand it works for some audiences
- A "hit reply" interactive email
- Survey emails asking me what I needed/wanted from them
This wraps up my post!
Full disclosure: I'm an affiliate for ConvertKit, so these links are affiliate links and I will earn a small bit of money if you sign up using my link. However, it should be made known that I don't advertise for a lot of affiliate programs and only talk about the ones I can really and truly get behind, like ConvertKit!