Behind the Scenes of My Rebrand
About a month and a half ago, I rebranded. I thought I was happy with it. I should've been happy with it: TONS of people thought my branding was beautiful. Even I thought it was beautiful. But there was something wrong. Something was holding me back and I couldn't figure out what it was.
After some time had passed, I went to make a pin in Photoshop and the gorgeous pin for "6 Things You Should Know About Working From Home" was born. I was literally taken aback - where did this awesome design even come from in my brain?! And where had it been hiding? I immediately vibed with it.
In addition to that, I had just received a website critique from Kali at June Mango (Thanks Kali!!) and that really helped me clear out all the junk that had accumulated over the years. I realized there are things I just don't need that I had stored off to the side, thinking, "Maybe I'll use this someday." (That literally never happens; just delete it, babe. Save yourself the anxiety.)
Today, I just wanted to share a bit about WHY I chose the design I chose and WHY I think it'll up my chances of collaborations, endorsements, etc in the future.
Why I Chose This Current Look
I wanted my design to be neutral enough that my brand could visually collaborate with other brands and not clash. I also didn't want it to be TOO girly, without being too masculine at the same time. The blues, browns, and deep pinks/reds were all inspired by the neutral stock (you can pick those up here) I've been using lately.
The font I chose is Lato, the thin variety, and TheSofy font from Creative Market. (Is it not GORGEOUS?)
More Neutrality = Better Collaborations
I want to eventually collaborate with brands like ConvertKit, and having taken note of the people they've done collaborations with, I understand that the vibe is personable, friendly, but also professional. That's what I was striving for when I created this look. (While I feel this is the case for me, personally, it's not always the case in every situation; you do you, boo.)
I felt the scripty nature of the Sofy font was friendly and inviting, and drew people in. For example, this is one of the most popular style of pins on Pinterest right now:
There's scripty font in there for a reason: it makes people feel relaxed. It draws people in by adding variety to the phrase on the pin. San serif fonts + scripty fonts are a HUGE trend right now. Though I didn't mix them on my pins, I mixed it on my website and that's enough for me for now.
More Blogging = More Traffic
I am blogging more than ever now, trying to create a few blog posts a week. I've failed lately and would like to pick that back up again. I feel that because I've rebranded, the more content I can put out there - especially on Pinterest - the more people will pick up on, Oh hey, Allie rebranded. :)
I'm currently in the works for two huge collaborations with other mompreneurs. Exciting stuff! I feel like this rebrand has given me new excitement about my business and I'm finally feeling vibrant enough to really invest my time in it. Here are some basic goals for 2017:
- Start making passive income with affiliate marketing
- Sell 100 course memberships
- Blog TONS
- Collaborate at least once a month
How is your site feeling? Are you considering a redesign or have you done one recently? Tell me your thoughts below.
Have you done a collaboration recently? What was it like? Did you learn from it?