Blogs are considered one of the most popular and fascinating platforms on which people may offer advice, sell their products or simply journal about their everyday lives. But what’s the point of owning a blog if no one visits and reads it? (Amirite?!)
There are a lot of reasons why you would want to get more traffic to your blog. It could possibly be for monetary reasons, to show off your writing skills, or to gain more exposure among your peers. Bloggers wanna to see their own websites develop, grow and evolve. So can you possible get more visitors to your blog overnight? Here are some ways to increase the traffic to your blog.
1. Optimize Your Content
Your blog’s initial structuring should evolve around the design in order to attract maximum traffic. The pages on your blog should be optimized to gain potential consumers and readers, as well as to get more traffic to your blog. This can be done through content organizing by placing it into categorizes that will allow the reader to find what they’re looking for easily and quickly.
Your posts should include lists, bullet points, and sub-titles; things that will easily catch your reader's eye.
Search engines choose themes of related content, so it would be best to include keyword phrases and keywords. If you will work a little on the SEO of your blog in this way, you are likely to acquire more traffic overnight. (Related: The Truth About Squarespace SEO)
2. Define Your Target Audience
The most significant question bloggers should answer themselves is: who’s going to read my posts? To get more traffic to your blog, you should focus your content on what your target audience is in need of. Directly addressing their problems and providing solutions will easily get more traffic to your blog. If you are writing what they love to read, it is quite likely that they will recommend your blog to their peers, share, and interact.
3. Ensure that your Blog Works Smoothly
Regardless of the number of visitors you have in your blog, if the blog is not properly working as it should, the visitors will not stay, and most probably, will not return. It can be really frustrating and off-putting for the readers to visit your blog or discover that your blog pages refuse to load. (Ugh.)
To get more traffic to your blog, find a high performing web host (like BlueHost) that can load your webpages fast in order to impress your blog visitors ad consistently have a visible site.
You'll want to check your links, too, because there is nothing more frustrating than getting excited about the possibility of a link on the page that really attracts you and then finding out that it doesn't work. I typically get frustrated and click off the blog completely when that happens.
4. Advertise (But Don't Spend Money)
Advertising doesn't necessarily mean paid advertising. Pinning your posts to Pinterest is like inserting a page onto Google: it's a search engine and you just threw your coin into the pot by posting your image. Advertising is much easier than you would think and it really helps get more traffic to your blog.
You can also repeatedly advertise your content on Twitter by using a scheduling system (like Buffer) or on Facebook by using the same system. A good rule of thumb is the 80/20 rule. 80% other people's amazing content that is related to your own, and 20% your own amazing content!
5. Submit Your Blog to Search Engines
All major search engines have their dedicated link sites that will allow the users to submit their URLs to their engines for you to get more traffic to your blog. Also, there are directories that can send you site to. This can be manually done, or a service can be engaged to do the submissions for you. The cool part about SEO, though, is that when you're consistently using keywords and your keyword phrases, your blog should automatically show up in the search engine!