I’ve gotten so focused on upgrading content in my new blog posts - adding freebies and downloads and making sure that the text is incredibly useful and indispensable to my readers - that I’ve been sometimes forgetting the field of hopes and dreams that my old posts used to be. Occasionally I tread back through the years passed and find a post that is absolute gold; have you ever done that? You think, “Man, I wish I could re-use this in some way, but I’ve already published it, so I can’t just republish it, right?” Well, depending on how many years or months ago it was, you CAN republish it if you’d like, but I can show you four different ways to repurpose old blog posts without actually having to schedule your old post for tomorrow or re-pin something that you’ve pinned fifty times already.
It’s much easier than you would think, if you’re not afraid to put a little elbow grease into repurposing. Grab a cup of coffee and let me show you my ways, grasshopper! (Just kidding; I’m not a sensei. Yet.)
HOST A WEBINAR
Webinars are a GREAT source of traffic since the viewer actually gets to have a personal connection with you. After watching a webinar, I always be sure to either visit their blog or at least their social networks to get to know them a little better. I feel that I know them somewhat and I really want to connect more because I liked what I saw in the webinar!
To repurpose your content for a webinar can be a little labor intensive, but it’s very worth it. If you take the intimidating camera aspect out of it and just see it as creating slides from that content you already spent hours on, it can be much less stressful and you can create faster. Lay out your post in bullet-point format, then decide what slides you’d like to create from those. A typical 60 minute webinar has about 40 slides. My next webinar has 45.
RECORD A PODCAST
Podcasts are really up and coming in 2016. I think last year I’d heard of them some, from the dark corners of blogs here and there, but this year it’s like everyone’s shouting about them from the rooftops. One of my good friends runs the Two Moms, One Podcast with a partner and they’re having a blast.
Related: "How to start a podcast, tech-wise" from Evolve + Succeed.
To repurpose your old content into a podcast, simply break it down similarly to what we just talked about regarding webinars. Bullet points are always a great way of doing things, but another way of getting some really great copy for yourself is to just whip out your phone and hit record and let your mouth run wild. Anything and everything that you know about the topic should be covered - then you can play it back and write down your points into a document.
It’s very easy to just pick and choose what you’d like to cover in your podcast and write actual copy from your jibber-jabber recording.
WRITE AN E-COURSE
Online learning has taken leaps and bounds in popularity; 2015 was probably the biggest year for e-courses yet. 2016 promises to be a good one, so get on that train! Think your topic isn’t worth teaching?
There are lots and lots of people out there looking for literally any topic. I know a girl who is about to teach an e-course on essential oils, and another who is teaching a creative writing course. You don’t have to teach about blogging or business or anything super formal. You can talk about something as simple as the best high chair brands for babies, and it can be as long or as short as you’d like. I usually recommend that your first actual e-course be about 7 days, but as much as 14 works too. (Some even run 30 day e-courses.)
Related: "An inside look at how I designed my e-course" from Spruce Rd.
Writing out an e-course can be very time consuming, but it’s easier than you’d think. Literally anyone can do it.
Open a new Word document, title your e-course (or just name it after your old blog post), create an appealing hook, and get to typing! Try to cut your blog post into seven great bullet points, then make each one of those points a separate day and delve into creating great, actionable content for each of the seven days.
Be sure to leave them with a call to action in each email so that they feel like they’ve really been making changes! For example, if you're writing an e-course on keeping your kitchen in tip-top shape, you could leave something like this at the bottom of the day's content:
And today's action is...
Spend 15 minutes organizing your cabinets! Start with tape, markers, and little slips of paper and label things that aren't labeled. In addition to this, make sure to throw out anything that is expired or has gone bad!
Show me how you did this in an Instagram post using #thetiptopkitchen!
You've now created super actionable lessons that have a call to action at the end of every day, AND you've given them a way to interact with you on social media!
CREATE AN INFOGRAPHIC
This one is by far the easiest if you have any eye at all for cohesive design. It’s simple to log onto Canva or pull up Photoshop (or Illustrator, if you have it) to whip out a great little PDF infographic that can either go along with your new posts or be turned into a .PNG to be used as a great pin for Pinterest. Pinterest users LOVE infographics. It will seriously be like hotcakes.
To create an infographic, I tend to use ONE main point and then several tiny ones around that. You can also potentially create a graph for before and after statistics, users on a certain network that love certain content, or convincing someone to take your e-course. Infographics are very image heavy and should be kept in mind as loading time sloths, so make sure that your design is as light-weight as possible.
Potentially shrink it for your blog posts so that it doesn’t take forever and a day to load, and then pin the original size or use the original size in your social media posts.
Hope this helped you repurpose those old blog posts!