4 Business Lessons I Learned From Jaclyn Hill
If you DON'T know who Jaclyn Hill is and you like makeup...girl, get on Youtube. RIGHT NOW. I've been following her journey for probably a few years now, and I just feel like out of all the inspirational women in my life, she's in the top five.
A lot of people have gone back and forth over her changes over the years - such as her lip injections, hair color, etc - but I am of the opinion that if you want to do it, do it. There is no reason anyone else's opinion should sway your decisions regarding your own body. Jaclyn remains one of my favorite role models going into 2017, and I'll tell you why.
4 Business Lessons I Learned from Jaclyn Hill
Never be too proud to apologize.
Ever screw up royally, KNOW that your client noticed, and feel too embarrassed or proud to apologize? Take a time out and read this:
Jaclyn Hill did a collaboration with a giant makeup brand called BECCA. Hundreds of thousands of women all over the world were jumping up and down in excitement and it sold out almost the second the product dropped. However, there were immediately complaints about the makeup being "dry and patchy" and Jaclyn took a hard hit over the less than stellar makeup. This article goes into a deeper explanation, but basically, lots of Jaclyn's fans blamed her for the mishap. While Jaclyn could've simply moved forward and ignored those complaints - after all, her palette was typical BECCA quality (as in, amazing) - she instead showed up on Snapchat and addressed the issue with her "Hillsters".
I distinctly remember watching those snaps and feeling so sad that she was in that situation, but being proud too, because she was handling it so well. She apologized repeatedly to those who received poor quality palettes, then stated that she was working hand in hand with BECCA to address the concerns and solve the problem. She also decided to not re-release the collaboration later because of the poor initial quality.
Never be too proud to apologize. Jaclyn did the right thing by saying sorry - people paid money for those palettes and had expectations that weren't met. It would've been a poor reflection on her character if she had glossed over it. Jaclyn laid the foundation for her own line (she's said she's coming out with one but we don't know when) by being honest, open, and guaranteeing that something like this will never happen again.
You don't NEED a product.
Jaclyn built an empire by creating video tutorials for makeup starting back when she worked at Mac, and had designed a massive tribe before she'd even launched a single product.
Listen to the haters... and move on.
Feedback is always great, but not all feedback applies to you. Jaclyn Hill has a way of addressing the "haters", but moving forward gracefully. If you follow her on Snapchat, you know that she doesn't ignore the hateful comments and that they hurt, but she does not let them affect her business.
Not everyone will always love what you're doing all the time. That's a fact of business.
Affiliate marketing is king.
Have you ever seen Jaclyn talk about Morphe? It's a neat makeup company who offers affordable alternatives to really expensive eye palettes (and other makeup) so that you can still receive the same rich colors without blowing what's in your bank. Jaclyn is an affiliate. Morphe asked her to be on the marketing team early on, and Jaclyn agreed because she supported Morphe already.
Jaclyn did NOT agree simply to make money off the company.
My takeaway here was that Jaclyn doesn't sign up for every affiliate program out there - only the ones she believes in. That's exactly how I manage my affiliate marketing, as well. If I don't believe in the product, I don't sign up for the program.
Be honest and real about your affiliations. If you're signing up for and raving about EVERY SINGLE PRODUCT or company, who will really believe you? How long do you think your credibility will last?
So there you have it. 4 business lessons I learned from Jaclyn Hill. How about you? Have you learned anything from Jaclyn?